Your Home – price and price reductions

When it comes to pricing a home, or lowering the price of a home eventually, there are some comments and ideas that owners come up with over and over. Let’s look at some of the most popular ones.

Think like a seller – not like an owner

AN OWNER
An owner is someone who has taken a property that s/he liked enough to buy – and turned it into their home. Owners tailored the colors to their taste. Not just the colors, but the floor coverings and window treatments, too. They made room on the walls for photographs of loved ones that they want to look at often. And they’ve made room for the knick-knacks that make them feel good…that bring back fond memories. Maybe they had the time and money to make some fantasy renovations…gold faucets, anyone? When owners shows guests around their home, they point out their favorite things, and perhaps shares a few memories.

A SELLER
Of course, every seller is also an owner. But, the “owner mindset” has to be replaced by a “seller mindset” if owners are to be successful at marketing their property. Owners have to stop thinking of their property as “home sweet home” and start thinking of it simply as a house that is for sale. A house that other people will buy and make into their own “home sweet home”. And once owners start thinking of their house this way, they start to understand what potential buyers see, and they can become effective sellers.

LISTING AGENT – HOW TO FIND A GREAT AGENT TO SELL YOUR HOME

What exactly is a listing agent? What kind of license does a listing agent need? Can the agent who helped me buy my home help me sell it? How do I find good listing agent leads? How do I figure out which lead is likely to be the best listing agent for me and my home? For the answers…read on!

SELLING BY OWNER vs. SELLING WITH A REAL ESTATE LISTING AGENT

Why do more than 90% of homeowners in the Greater Boston Area use a Seller’s Agent or Listing Agent to sell their homes? In a hot market like Greater Boston, don’t properties practically sell themselves? Can’t I just sell my home on my own without an agent…and save a hefty commission? These questions are very compelling if you are planning to sell your home and can afford to devote time to a do-it-yourself sale.