An owner is someone who has taken a property that s/he liked enough to buy – and turned it into their home. Owners tailored the colors to their taste. Not just the colors, but the floor coverings and window treatments, too. They made room on the walls for photographs of loved ones that they want to look at often. And they’ve made room for the knick-knacks that make them feel good…that bring back fond memories. Maybe they had the time and money to make some fantasy renovations…gold faucets, anyone? When owners shows guests around their home, they point out their favorite things, and perhaps shares a few memories.
Of course, every seller is also an owner. But, the “owner mindset” has to be replaced by a “seller mindset” if owners are to be successful at marketing their property. Owners have to stop thinking of their property as “home sweet home” and start thinking of it simply as a house that is for sale. A house that other people will buy and make into their own “home sweet home”. And once owners start thinking of their house this way, they start to understand what potential buyers see, and they can become effective sellers.